Propaganda by Edward Bernays, published in 1928, is a seminal work on the techniques and principles of influencing public opinion. Bernays, considered one of the pioneers of public relations, examines how communication tools can be used to shape attitudes, behaviors, and decisions on a mass scale. He discusses the ethical implications of propaganda and its role in business, politics, and society, presenting it as a necessary tool in democratic societies for guiding the public. The book has been both influential and controversial, sparking debates about manipulation, persuasion, and the power of media in modern life.

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